Ironwood Capital Connecticut portfolio company Merrill Industries LLC was recently featured in Boxscore, a publication of the Independent Packaging Association.
Merrill Industries is a niche manufacturer of innovative packaging solutions. Rick Wheeler, Merrill CEO, was interviewed for the article. In the article, Wheeler summarized what it takes to succeed when rebranding your company,”‘I just can’t stress enough having patience and an unwavering unwillingness to compromise. Know what you want to accomplish, know what you want to achieve, and stick with it.’ And, he adds, don’t settle for less than what you want. “You’re going to kiss a lot of frogs before you get there.'”