09/03/2014 | Announcement
Kathy Butler Joins Ironwood Capital as Marketing and Communications Director
AVON, CONNECTICUT, Sept. 3, 2014 – Ironwood Capital is pleased to announce it has added Kathy Butler as Marketing and Communications Director. Kathy is responsible for website management and content, social media initiatives, conference and event strategy and general marketing material for capital raise purposes. She also has oversight of the firm’s CRM and technology infrastructure.
Kathy has over 15 years of experience in financial marketing, including time at Aetna and ING/Voya Financial. She began her marketing career at the Hartford Downtown Council, where she served for ten years in various marketing and operational positions, including deputy director. Her entrepreneurial efforts include consulting assignments in the areas of options trading and event management.
“I’m thrilled to be part of the Ironwood team and look forward to leveraging my web-based financial marketing experience to broaden Ironwood’s traditional marketing efforts, ” said Butler.
“The way private equity firms develop business opportunities has evolved significantly in the last decade and this evolution is quickening,” said Marc Reich, president of Ironwood Capital. “Kathy’s experience in web-based financial marketing and communications enables us to build on the considerable work we’ve already done to establish our web presence and capitalize on our firm’s tools and technology. We’re excited to have her on our team.”
